Nuance Marketing is Certified as a Minority Business Enterprise

Atlanta based Nuance Marketing receives official certification as a Minority Business Enterprise by the Georgia Minority Supplier Development Council. Also shares insight on how to grow your business through supplier diversity. Nuance Marketing is a strategic marketing, communications, public relations and management consulting firm.

Global Diversity

I received notice today that my agency, Nuance Marketing has been Certified as a Minority Business Enterprise by the Georgia Minority Supplier Development Council (GMSDC).  Certification represents an important step in validating the diverse nature of business ownership by an objective third party.  The GMSDC is the Atlanta based affiliate of the National Minority Supplier Development Council (NMSDC).  Both organizations are committed to increasing supply chain and procurement opportunities for Minority Business Enterprises (MBE).  Most Fortune 500 companies are members of the NMSDC and commit dollars and resources to the practice of including ethnic minorities, women and disabled business owners in through supplier diversity.

Nuance Marketing MBE Certification

Nuance Marketing MBE Certification

As a former supplier diversity professional, I worked with scores of diverse businesses and attended an array of national trade shows and business expos.  Through my work and travels I have been privileged to work with some of the most talented and passionate professionals dedicated to increased access and opportunity for diverse businesses.  It means a great deal to now be on the other side of the trade show table with Nuance as a Certified MBE.

In a previous post I reprinted an article I wrote for Savoy Professional in October 2007 on “How to Grow Your Business with Supplier Diversity” where I shared:

"How to Grow Your Business Through Supplier Diversity: Savoy Professional Magazine Fall 2007

"How to Grow Your Business Through Supplier Diversity: Savoy Professional Magazine Fall 2007

“If you want to grow your business through supplier diversity, becoming certified as a diverse supplier is not the golden ticket that will provide entitlement to a flood of business.  It may be more accurate to compare minority certification’s functionality to obtaining a driver’s license.   Similar in that a third party has reviewed submitted credentials and validated you are who you say you are.  If you want to drive your car you need a driver’s license.  If you want to grow your business through supplier diversity you need to obtain certification.”

I look forward toward growing my business through supplier diversity and my affiliation with the GMSDC as a Certified Minority Business Enterprise.

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Edward Cates is CEO & Managing Partner of Nuance Marketing. Edward is a career marketer and leads the agency’s delivery of brand identity, digital marketing and communication solutions. Edward has also written over 60 articles that have been published in magazines nationwide.

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